Commercial property leases have longer terms than residential, but every once in a while, you will need to market your property for new tenants. If you have office space for rent MA that you are about to put on the rental market, follow these tips to increase your visibility.

3D and Virtual Tours

With health and safety regulations in flux, you might have trouble getting prospective tenants through the door. To show them what your property has to offer, put together a 3D and virtual tour of the property. They will get a good idea of what the property looks like and if it will fit their needs and then they can arrange a visit to see it in person. Don’t forget to include any building amenities, such as parking or a gym.

Print Campaign

In the age of the internet, it may seem strange to market your property with print materials. However, direct mail can be a good way to get the word out about your property and attract clients. Hire a designer to put together postcards, fliers and brochures.

Hire a Broker

Although it is possible to market and rent your property yourself, sometimes you need the help of a professional. Commercial real estate brokers often work for companies that represent both landlords and tenants, so they’ll have connections to prospective tenants. They also have professional relationships with other brokers and can get the word out about your property. Brokers can handle a lot of the marketing so you don’t need to worry about it.

This is not an easy time to find new tenants, but if you approach your marketing with a plan, you should be able to get potential renters in the door to look. That’s the hardest part. If you’re lucky, you’ll have a signed rental agreement before you know it.