Corporate gifts can help companies build strong business relationships including those with clients and employees. They can make recipients feel more valued, result in better employee retention, and improve customer loyalty. However, it’s important to get corporate gifting right. Giving a simple branded pen may not trigger customer loyalty. Rather, you want to personalize, customize, and brim your gifts with memorable brand appeal.  Zero Waste office gift baskets are exactly the gifts you need to offer customized gifts that fit the taste and preference of your recipients. When customizing corporate gifts, below are tips you can consider:

Get Products that Have Real Value

Branded mugs and pens are common giveaways during corporate events. However, these products do not inspire a sense of brand loyalty. Corporate gifting should be about making an emotional impact on the recipients. So, you should consider what the people who will get the gifts can benefit from. A gift with real value allows your recipients to recognize and remember your organization. 

First, you must determine your recipients. If you want to send a gift to a client, consider what they value. And if you want to give your employees some gifts, think about how you can make them feel recognized and valued. Thankfully, corporate gift baskets allow you to give something to your recipients that they will appreciate. 

Incorporate Your Branding

If you want your recipients to associate their appreciation and happiness from the gift with your company, ensure you brand the gifts. You can add your company logo to your corporate baskets along with some products you offer. But make sure you don’t go overboard. You don’t want to seem too promotional as this can diminish the value of your gifts.

In addition, you can get creative when showcasing your brand. For example, you can pick colors according to your brand palette. Also, you can customize gift baskets with your brand packaging. 

Send a Main Gift with Extras

Not all organizations can afford to send entire gift baskets filled with branded products to customers and employees. But you can incorporate some extras to show your willingness to do something for your community. For example, if you want to send a basket with branded personal care products, you can include little extras such as lotions or snacks. 

To improve your corporate gift’s emotional appeal, ensure every gift comes with a “thank you” note. Handwriting and personalizing the message can help establish a strong relationship with your customers and employees.