There are numerous ways to market your business to your target audience. A series of emails sent to clients based on an event or date is known as an automated email. For example, if a client visits your eCommerce website but then leaves, an automated email will be sent to remind them to come back to finish their purchase. In addition, you can automate the emails to include coupons or send reminders based on a specific time of day. Read on for more latest trends in recommerce.

Conversational AI

When consumers visit an e-commerce website, they want a simple, seamless experience, including quick answers, empathy, and assistance similar to Backflip‘s platform features. By using conversational AI, recommerce businesses can scale the brand experience. Most brands have products positioned for a specific group or need. So whether you’re looking to improve the customer experience or resell a product, conversational AI has the potential to make it a seamless process.

While customer service has been a common practice for decades, it doesn’t take advantage of messaging capabilities and is often focused on the first path to purchase. Conversational commerce requires a customer’s established relationship with a brand and has a history of buying from that brand. Using conversational AI, businesses can offer virtual product advisors in advertising and websites and even enable voice assistants.

Mobile eCommerce

Recommerce has been gaining popularity over the past few years. Millennials primarily drive the resale market, and Generation Z. Lockdowns are causing consumers to look for more sustainable ways to spend their money. To avoid paying full price for an item, many consumers turn to recommerce. Smartphones are now more popular than ever, and m-Commerce is a great way to get your product in front of more consumers.

Mobile eCommerce: Smartphones are the primary device for purchasing and selling online. In 2022, smartphone sales are expected to surpass $48.1 billion. Tablet sales are decreasing, but smartphone usage is on the rise. Therefore, your e-commerce business needs to know what devices your customers use to shop. 

Personalization

Personalization is a way to tailor your messages to the most likely customers to buy your products. By segmenting customers based on their preferences, you can tailor your content and recommendations based on their interests and demographics. For example, you can segment customers based on whether they have bought from you before or not, the average order value of your customers, or even what they’ve recently purchased. As a result, personalization is becoming a standard of online shopping.

Domino’s example illustrates the effectiveness of personalization. They’ve been a leader in online ordering and delivery for many years and have improved the shopping experience for their customers through a cart abandonment campaign that generated 14% higher conversion rates and a 9% higher average order value (AOV). Personalization technology uses customer data to enhance the customer journey and support the business’s goals.

Localization

Recommerce is a global market with different consumer preferences and shopping habits. Increasing your sales by localizing your website can increase revenue by 25%. For example, foreign shoppers may see any surprise surcharges as sneaky, leading them to abandon their shopping cart. The same applies to the checkout process. If you don’t speak the language of your target market, you may turn away potential customers and reduce sales.

When it comes to internationalizing a website, the language translation is critical. When content is translated into a customer’s native language, they’ll be more likely to purchase the product. However, different regions speak different languages. For example, Hindi-speaking consumers in India consume 80% of the content on popular search engines. As a result, the number of Hindi language queries in popular search engines has doubled in the past few years. Similar trends have been identified for regional languages in India.

Influencer marketing

One of the latest trends in recommerce is influencer marketing. Although influencer marketing dates back to ancient Rome, where gladiators were paid to endorse a product, it has only recently entered our lexicon. Influencer marketing combines brand awareness and engagement with the power of social media platforms. The goal of influencer marketing is to promote your brand through the words and actions of others. Identifying influencers in your industry can be difficult, but it can be done. The key is to identify people who already have a large audience and are highly relevant to your brand. For example, try a Google search for “influencers in your niche” or “influencer marketing,” and you will be able to find some high-impact contributors. Then, search for their names on industry-specific websites once you’ve identified the people with the highest influence and influencer engagement.